Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

Learn how we helped the museum tell an essential cultural story through the power of digital art and community.

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.

The 10 brands that won web3 in 2023 🏆

Our fingernails are officially onchain.

2023 was a year of building in web3 — and no shortage of brands got in on the action. 

Across luxury fashion, institutions like Prada, Louis Vuitton, and Maison Margiela reimagined the roadmap for retaining customers through captivating yet accessible content that turned buying products into something more: an enduring digital connection. Others, like beauty platform KIKI World, pushed the limits of blockchain — and fingernails — via web3 communities focused on co-creation and customization. Across the sports field, Manchester United, Red Bull Racing, and the Tampa Bay Rays-owned Rowdies, won through fan programs and sticky experiences that incentivized fan engagement and boosted sales. The list goes on.  

Below are 10 brands who did it right in 2023 — and, in the process, won web3.

Web3 Marketplaces: The Next Direct-to-Consumer Frontier

Easily create your own and build brand communities when you partner with white-label solutions.

Customers want a more intimate relationship with the brands they love. Web3 connects the dots with digital ownership, exclusive offers, and community membership. 

Brands have the opportunity to meet customer needs, increase sales, and build their presence on the evolving internet. 

But how can a brand jump into web3? They can meet customer needs with a web3 marketplace. 

Using a white-label solution, brands provide a great experience that meets their high standards, enforces royalties, and fosters a committed, passionate customer base. 

Together, we'll dissect and define the web3 marketplace. Then, we'll dive deeper into how a marketplace works in web3 and some use cases for consumer brands. 

What is a web3 marketplace?

Web3 marketplaces allow users to buy, sell, and trade digital assets peer-to-peer with automated transactions and enforced royalty payments to the brand.

Digital assets can be “digital-only” artwork, avatars/skins, trophies, and/or membership passes, and digital assets can also be “backed” by redeemable physical goods and experiences.

Sometimes they are initially earned or distributed for free by the brand or offered at a price. The vast majority of transactional activity occurs after the primary drop (if they’re in demand by a hungry audience). This means your customers want and need a place to discover available assets, interact with other customers, and ultimately trade. 

Why would brands want to drive this behavior off-platform to a third-party marketplace when they can host a white-label marketplace instead, thus controlling the experience and collecting royalty payments?

Key characteristics of web3 marketplaces 

Web3 marketplaces allow sellers to list their digital assets for a “buy now” price, while potential buyers can make an offer.

Mojito enables brands to accept payments with credit cards or cryptocurrency and facilitates royalty payments to multiple parties automatically and instantly, regardless of payment choice.

When customers make the purchase, a smart contract automatically kicks in to broker the transaction. It is then recorded on the blockchain, updating the asset’s provenance and showing proof of ownership.

Customers use branded digital assets to access special events and exclusive rewards, and to share their love for their brand through profile pictures and community engagement.

It's one of the most exciting new ways to build brand loyalty and increase market reach. As customers continue to adopt web3, brands can meet them right where they are and lead the way.

Web3 marketplaces offer direct engagement with and between fans, a global economy, provable scarcity, and engaging community features. 

Successful examples of third-party marketplaces include OpenSea, Rarible, and SuperRare. But third-party web3 marketplaces operate like Amazon or eBay—with your brand mixed together amongst many others, you have no control over user experience. 

Worse, the leading web3 marketplaces today do not enforce royalties, so trading on these platforms generates no revenue for brands. 

Alternatively, brands can provide customers with a white-label marketplace using Mojito that represents their organization and generates revenue from secondary trading.

Better serve your digital customer with Mojito’s Whitelabel Secondary Web3 Marketplace

Own your entire user journey and unlock new revenue streams: Build a secondary market to connect your customers today.

Own your entire user journey and unlock new revenue streams: Build a secondary market to connect your customers, reach new audiences, and strengthen loyalty and revenue.

Traditional consumer brands have rarely been able to play a role in the post-purchase product lifecycle. In the digital realm, the user journey begins at initial purchase, with the always-on marketplace of web3 digital products. Mojito’s Whitelabel Secondary Web3 Marketplace enables brands to curate and own that whole product lifecycle, whether customers are buying directly from the brand initially, or through each other in the post-purchase lifecycle. Accelerate your customer acquisition, decrease CAC, and increase revenue in an ever-growing Web3 market.

Mojito facilitates a seamless secondary market commerce experience with actions such as: 

  • Buy Now
  • Make Offer
  • Reject Offer
  • Send Counter Offer
  • Accept payments Credit Card, fiat-on-ramp and Crypto2
  • Enforced Royalties, royalty payment spliters & automated payouts 

Mojito empowers you to create a direct-to-consumer secondary marketplace, offering you custom-branding on top of a data/proven and trusted user journey that allows you to tell your story through the customer experience.

Royalty Enforced, everywhere

With Mojito, ROI is straightforward - you collect a percentage of profits via enforced royalties on all secondary sales, a feature often overlooked in many third-party marketplaces. By safeguarding your intellectual property's value, we boost customer retention and activation while adding a new passive revenue stream. Brands like Sotheby's have already experienced the potential of our Secondary Web3 Marketplace, achieving sell-out product drops upon release last week and seeing those same drops sell for multiples on Secondary Market. Their success underscores the opportunities for customer acquisition and marketplace vitality Mojito’s platform offers. 

For example: Sothebys, In the Sothebys Marketplace - powered by Mojito - there are Superrare tokens that were minted externally and Salgado tokens that Mojito minted. These Salgado token will have royalties to artist no matter what where it will get sold. On the other hand, these Superrare tokens, by default did not include royalty to artist, but because they are being sold on Secondary powered by Mojito, artist royalties are enforced. You can update this on the fly with the Mojito Admin dashboard and when a user buys superrare tokens inside the Sothebys Marketplace, like magic the artist gets their Royalty. 

Launch Fast No-Code Templates or Full UI/UX Customization 

Launching your marketplace is a breeze with Mojito. The no-code, themeable templates provide you a quick setup, while Mojitos UI SDK offers a more customized build. You can get your marketplace off the ground ~60% faster, creating an engaging space that drives customer loyalty and acquisition. Should you want full ability to manage front consumer experience, Mojito APIs and low level SDK get you closer to the meta while still offering you a buffet of functionality and features without having to build, secure and support. 

Fully Customizable: build a user journey that fits in to your brand

Brands of all kinds are going to be selling digital-only products, and the only way to do that in today's world and have your consumer actually own it, is with Web3. Mojito helps brands sell digital products via Web3 infrastructure. As consumers increasingly expect direct relationships with the brands they support, the importance of owning your consumer experience with your own branding and storytelling, beyond just the primary market is more important than ever before– you want your customers to land in a marketplace that’s branded with your name and security, not a third party marketplace where you have no visibility and control over your customer experience. Mojito's secondary marketplace solution will enable you to create more touch points with your community and own the customer experience thorough the entire customer journey.

As global consumer brands of all types continue to create digital product lines, the demand for a brand-specific secondary marketplace is growing. Mojito's solution is a logical choice to experiment with secondary marketplaces, creating more touch points for your brand-community interaction while owning the customer relationship. 

Data that works with your corporate data infrastructure, third party tools & reporting 

Reliable data generated with Mojito’s platform can be seamlessly made available to your analytics databases and third party tools to better understand your customers across various channels. Mojito enables you to add the data your customers generate into your existing ambitious customer retention, reengagement and retargeting programs. In cases where you need data related to transactions that happened with Mojito’s tech, Mojito’s reporting on both primary and secondary marketplace revenue makes it easier to keep track and measure your total ongoing digital product revenue, well after initial sale. This also gives support teams anything they need to troubleshoot. 

Enterprise Performane & Scalable 

Mojito is incredibly scalable and utilizes cloud infrastructure that auto scales relative to the load being placed on it. We’re happy to share load tests with our clients. We have a diverse set of offerings and are continuously adding to them. Our product roadmap is influenced by our clients and have a proven track record of delivering these at scale.

Secure, Compliant, Data Secure  

Mojito is Soc 2 Type 1 certified and is working towards its Type 2 certification. Our security program has been structured to comply with ISO27001 and expect to receive certification this year. Mojito is not subject to GDPR given our physical location and the limited data we collect, but we do abide by such laws and respond promptly to any requests related to third party data (also in compliance with CCPA standards). We have data retention, deletion, protection and recover policy as well as policies and procedures related to encryption.  We have an in-house General Counsel and dedicated CISO who oversee the data and security policies generally and all employees receive regular training on the subjects. We also seek advice of our experience external legal counsel (Latham & Watkins LLP) when appropriate.

Let's Chat

Choosing Mojito's Whitelabel Secondary Web3 Marketplace means investing in a secure, proven technology that boosts revenue, increases brand trust, and reduces operational complexity. Stay ahead of the curve, enhance your customer loyalty strategy, and tap into the vast potential of the Web3 era. 

Explore how Secondary Market can benefit your brand with one of our brand experts

1  Mojito must MINT the NFT to enforce royalties anywhere, for example Salgado.

2  Seller does not accept credit card natively, this is facilitated via our third party vandor which is effectively a crypto on ramp. 

Trend | Engage-to-earn or ‘gamification’ is the dominant emerging trend in consumer web3 right now.

Brands are increasingly launching or planning their own direct-to-consumer NFT marketplaces.

Image credit:

What's the trend?

These are not new ideas to marketers, and it’s a simple premise: 

  1. Identify commercial (spend money, refer a customer) and non-commercial (‘engagement’) consumer interactions to increase
  2. Offer extrinsic (discounts, prizes) and intrinsic (status, leaderboard) rewards to the consumer for performing these actions
  3. Tune for profitable growth

Historically, brands have done this through programs like shopping rewards, frequent flier miles, credit card cashback, VIP concierge, and blue checks. There was a web2.0 gamification era that saw mixed results on balance looking back. Broadly speaking, you might even say it has fallen somewhat out of favor with consumers and brands alike. 

Too many different dashboards, too many unredeemed rewards, too little value for the consumer for too much work, and for brands, too much disparate data to feasibly stitch across a multi-platform, multi-touchpoint consumer journey. 

Flash forward to today and web3 seems poised to address all of these issues, and further supercharge the gamification dream with onchain capabilities that offchain reward systems just can’t match, like interoperability, tradeability, and real-time universal aggregation.

  • Interoperability – Web3 allows consumers to visualize and manage all their digital rewards in one wallet, a single dashboard. Interoperability is also what allows consumers the option to use their digital rewards from one brand in another brand’s ecosystem. In other words, they’re portable from the consumer’s perspective.

  • Tradeability – Web3 means always-on liquidity for digital rewards, so no more unredeemed value. Instead, if consumers don’t want to use a discount or gift, they can simply sell it to someone else who does. This kind of economy helps gamification programs thrive because the value of the digital rewards are inherently and tangibly higher.

  • Real-Time Universal Aggregation – Remember, ‘web3’ just means ‘blockchain,’ and blockchain just means ‘decentralized database’. Several pioneering brands are solving the multi-platform data integration problem with the blockchain itself, using dynamic NFTs like first-party cookies to aggregate a user’s real-time engagement data. This can power personalization on any front-end once a user connects wallet. Watch this space, it’s wild

Our 0.02ETH 🍃

Traditional channels engage traditional audiences. Brands that are serious about reaching new audiences are putting web3 at the heart of their marketing strategies. Offering free (or rather "earned") tokens for consumers who interact with your brand is supercharging gamified engagement. Don't miss out on what Nike, adidas and Starbucks are already harnessing... web3 consumer engagement!

Covered by Mojito, the web3 consumer engagement platform. Empowering brand leaders with powerful tools to drive consumer engagement, sales, and loyalty for all levels of web3 maturity.

Signup for news, trends and analysis on tap. Join 2,000+ brand leaders going deeper into web3

Art Blocks champions creator royalties in its own marketplace launch

Art Blocks expanded beyond generative art drops and now has its own direct-to-consumer NFT marketplace

Image credit: Art Blocks

What launched

Art Blocks expanded beyond generative art drops and now has its own direct-to-consumer marketplace, to 

“...address 3 pain points: security, authenticity, and royalties.” 

Like most creators and brands, Art Blocks pride itself on offering a premium experience to showcase their artwork.

Value prop

Generative artists launching on Art Blocks get to build out their collections in a media-rich environment meanwhile Art Blocks keeps a captive audience of generative art buyers on their site for further discovery, in turn enriching Art Blocks’ engagement data . 

Key features 
  • Art Blocks gives its generative art community  a more brand-aligned home for secondary trading with enforceable royalties. 
  • The experience goes beyond an eBay-like shopping experience through editorial content that spotlights the projects and individual pieces, similar to Sotheby’s.
  • Art Blocks can offer their community a secure place to buy and sell  that’s free of fakes and knock-offs. 
  • Art Blocks hinted at adding post-mint, and collector rewards, in further support for artist discovery. 

Our 0.02ETH 🍃

By brands owning the experience and royalty rails instead of handing them over to generalist marketplaces (Opensea, Blur) the brand will own the infrastructure and data to build rewards for the discovery and buying behaviours the brand wants to incentivise. At Mojito, we’re heads down bringing more secondary marketplaces to market right now, we’re excited to share news and learnings soon.

Covered by Mojito, the web3 consumer engagement platform. Empowering brand leaders with powerful tools to drive consumer engagement, sales, and loyalty for all levels of web3 maturity.

Signup for news, trends and analysis on tap. Join 2,000+ brand leaders going deeper into web3

Trend | Direct-to-Consumer NFT marketplaces on the rise

Brands are increasingly launching or planning their own direct-to-consumer NFT marketplaces.

Image credit: XCOPY Right-click and Save As guy

What's the trend?

Brands have always seen value in direct-to-consumer mint pages because it’s the best way to own the storytelling and conversion funnel for that critical touchpoint in the user journey.

But after that, most brands until recently would just hand off the ensuing traffic, engagement and sales to third-party marketplaces like OpenSea.

Now brands are increasingly launching or planning their own direct-to-consumer NFT marketplaces. 

Our 0.02ETH 🍃

Now brands are increasingly launching or planning their own direct-to-consumer NFT marketplaces. This is for 3 key reasons:

  1. Royalty Enforcement: When OpenSea paid royalties to brands and creators on every secondary transaction, it was ROI-positive to outsource marketplace functionality. Now most major third-party marketplaces have stopped enforcing royalties, instead generating their own user engagement and revenue off the back of your brand IP. By contrast, of course, you can enforce royalties on your own marketplace!
  2. Owning The User Experience: Marketplace trading is one of the most valuable interactions token holders can make with your brand. Direct-to-consumer brands want to own the full user journey because it’s the best way to convert new customers as well as engage and monetize repeat customers. Since the 2021 NFT drop era is long over, and now the trend is to deliver high-value benefits and experiences for token holders, the arc is clearly bending toward brands needing to own their full web3 user journey just like web2.  
  3. Cost & Speed to Market: Marketplaces require a lot more functionality than just a simple mint page, so it was typically too resource-intensive for a brand to launch their own marketplace. Now options like Mojito exist for brands to launch their own direct-to-consumer marketplace in 3 weeks or less with our standard UX templates and APIs – all for a reasonable monthly SaaS fee.

Covered by Mojito, the web3 consumer engagement platform. Empowering brand leaders with powerful tools to drive consumer engagement, sales, and loyalty for all levels of web3 maturity.

Signup for news, trends and analysis on tap. Join 2,000+ brand leaders going deeper into web3