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As the national airline of the United Arab Emirates, Etihad Airways was launched just after the dawn of Y2K in 2003 following a royal decree issued by the late President, Sheikh Khalifa.

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Founded with a vision to refine air travel through a new standard of luxury, its two-decade journey has transported passengers (and cargo) across North America, Asia, and, of course, the Middle East alongside forays into F1, soccer jerseys, stadiums, arenas, charitable organizations, and beyond.

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All the while, they’ve continually raised the bar in luxury travel with such accolades as the sky’s first three-room suite, which is probably bigger than the NYC shoebox you spent the summer living in after college.

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Our latest partnership with Mercedes-Benz NXT, the Mojito-powered ‘Era of Technology’ NFT collection, is officially live!

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Launched on May 21, the 780 collectible drop is now on sale until May 28, and you can go mint an NFT from the collection at this link.  

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ICYMI in last week’s blog: each collectible is on sale at 0.08 ETH, including collectors’ discounts, and you can pay via ETH or your credit card. 

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The drop also features a slew of features built by our web3 studio at Mojito — including our APIs, SDKs, and white-labeled, on-demand wallet creation — which powered the sale mechanics (including a unique discount feature) and made it super easy for Mercedes-Benz NXT to get its collection into the hands (and wallets) of its community. 

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To continue spreading the Mojito x Mercedes-BenZ NXT gospel, we spoke with Sebastian Ihler, Co-founder and Head of Product 0xNXT GmbH (Mercedes-Benz’s web3-focused product studio), to learn a little more about what sparked the project, gain some insights for web3 brand leaders like yourself, and celebrate the onchain collection of stunning digital objects.

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Let’s get into it. 

In today's digital era, a regular loyalty program just won't cut it anymore. With Mojito's membership and loyalty offering, your brand can now personalize, engage, and reward customers in ways that are truly exciting. It's time to connect with your community in a whole new way, boost customer lifetime value, strengthen that sense of belonging, and even add some fun gamification to your current rewards setup!

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Signup for news, trends and analysis on tap. Join 2,000+ brand leaders going deeper into web3

But what does this mean for your brand?

‍Onchain Loyalty Points:

Simplify your web3 rewards program by giving out membership passes that update loyalty points automatically whenever customers engage with your brand or redeem rewards. The added bonus? The evolving NFT artwork highlights tiers, fueling engagement!

Personalized Token-Gating:

Provide customized experiences and rewards based on thorough engagement data from web2 and web3. By utilizing this data, you can restrict access to websites, apps, games, and events to pleasantly surprise and delight your members.

Memberships/Subscriptions:

Sell access passes with automatic expiration dates based on metadata. Passes can be kept after expiration for limited community space access or re-entry discounts, or offer a subscription fee or extension of the expiration date to retain access to members-only spaces.

Physical x Digital Enhancements:

Use NFC technology to combine physical experiences with digital ecosystems through "proof of proximity" engagement campaigns. This delightful user experience allows for NFC-enabled spaces, objects, and garments to be used with digital reward schemes, enhancing real-world engagement.

Gamify and Engage your Audience:

Our platform offers seamless integration with existing systems through APIs and SDKs, allowing for easy access and utilization of loyalty program insights and analytics. Mojito's user-friendly web 2.5 wallet provides consumers with activity feeds, loyalty point tracking, and an engaging rewards UI, ensuring a smooth and enjoyable experience for anyone.

Ready to unlock the full potential of web3 consumer engagement?

Contact Mojito to find out how your brand can foster deeper connections, enhance customer loyalty, and create unforgettable experiences that leave a lasting impression.

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Curious to know how Mojito enables brands to increase engagement with earned NFTs? Dive in below to learn about our recent collaboration!

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The Tampa Bay Rays and their affiliate soccer team the Tampa Bay Rowdies partnered with Mojito to improve community engagement, increase revenue, and foster a stronger sense of community with season-ticket members via an earned ‘digital fan pass’. The project offers free NFTs for season ticket members, which can be used to get discounts in the stadium all season long.

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We are happy to announce that our product delivers valuable insights into the drop and has achieved impressive results:

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💻 Analyze data to measure the success of onboarding members to web3, increasing sales, and generating excitement for season ticket holders.

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🔐 Incentivize engagement by offering private showings for away games and other local rewards to NFT holders.

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🤝 High participation, with 60% of members claiming their free NFT.

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💰 A net increase of over 500 unique transactions at 10 different stands during the first half of the season.

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📈 Boosted revenue from in-stadium sales of food, beverages, and merchandise.

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Mojito is designed so any brand can effortlessly launch a Free Earned NFT drop for your community using our no-code templates. Or use our powerful SDK & APIs to build your own custom Earned NFT experience.