Inside Mojito’s web3 partnership with Etihad Airways

June 4, 2024

As the national airline of the United Arab Emirates, Etihad Airways was launched just after the dawn of Y2K in 2003 following a royal decree issued by the late President, Sheikh Khalifa.

Founded with a vision to refine air travel through a new standard of luxury, its two-decade journey has transported passengers (and cargo) across North America, Asia, and, of course, the Middle East alongside forays into F1, soccer jerseys, stadiums, arenas, charitable organizations, and beyond.

All the while, they’ve continually raised the bar in luxury travel with such accolades as the sky’s first three-room suite, which is probably bigger than the NYC shoebox you spent the summer living in after college.


Bringing together the past, present, and future of the UAE — onchain

The ‘United in Time’ collection features a mix of digital and select physical pieces themed around the act of movement, form, sky, and the possibilities of a tech-forward future utopia. It also features some of the region’s most celebrated artists, including Diaa Allam, an international UAE-based artist celebrated for his coupling of Arabic calligraphy and live performances, and Amrita Sethi, one of the first NFT artists in the UAE.

Other artists include Khawla Abu Saleh, Mohammad Reza Domiriganji, Sneak Hotep, Rami Dibo, Kristel Bechara, and many more. Having commenced on April 15th, the artworks will be exhibited in the new Abu Dhabi Terminal A and Kempinski Mall of the Emirates for a period of three months.

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What Mojito did for Etihad

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Click this link for a video walk through of our work with Etihad Airways.

A big round of applause for Etihad for unlocking an entirely new revenue channel (and dynamic dataset) by selling artwork using web3 technology. By tapping into their customers' interests beyond travel, they've once again risen to new and historic heights.

Check out United in Time here.

Whether you’re a developer seeking software or a brand searching for a long-term partner, our team at Mojito has the tools and services to bring your web3 vision to life.


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Who’s hungry for zero-party cookies?

July 12, 2024

Welcome to the future of personalized consumer data.

Camilla McFarland isn't just a crypto OG who's been making moves onchain since 2013; she's also an advisor and member of Mojito's founding team, who's long been at the forefront of brand innovation in web3. 

What better person to wax onchain poetic on the future of brands in web3 at one of the industry's largest global gatherings: EthCC? 

Following her talk last year on Big Brands & Web3: NFTs and the consumer brand revolution, Camilla took the stage this week in Brussels to drop some more alpha on brands making moves onchain in a new talk, Zero-Party Cookies: the future of personalized consumer data

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Use Case: Richie Hawtin & Proof-of-Attendance NFTs

July 9, 2024

Breaking down a different future for drops.

For techno icon Richie Hawtin, drops are about more than just bass.

As one of the most acclaimed artists in electronic music history, the Ontario, Canada-bred musician has long had an affinity for leveraging futuristic technologies to make processes more efficient and engaging.

“Music and technology have absolutely always been intertwined for me,” Hawtin said in a 2022 interview.

From soundtracking Prada fashion shows with mind-bending audio-visuals to creating his own mixer (and tech-indebted sake brand), Hawtin has always pushed the bar.

Since 2022, his journey as a musical technologist has included a growing affinity for web3 — more specifically, Proof-of-Attendance NFTs.

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How to Rewire Your Brain (and Brand Strategy) using Web3

July 9, 2024

From web3 data to web3 wallets - the only constant is change.

In technology, as in life, this one always hits. Whether it’s AI-powered smart pillows, a fully NFC-chipped wardrobe, or an entire generation spending their allowance on avatars, the future of engaging consumers is no longer about maybe leveraging next-generation technology — it’s a must.

Nonetheless, it’s not always easy to keep up when so much change is in the air. Sometimes, it even requires us to completely rewire our brains to make room for what we must understand to thrive as a brand. Rather than turn this into a game of Operation, let’s continue.

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