Mojito & Mercedes-Benz NXT: Driving World-Class Brands in Web3 Forward

May 17, 2024

Gottlieb Daimler, Carl Benz, Wilhelm Maybach—three names potentially unknown to the average individual—were instrumental in changing how human beings get from point A to B, especially in fine (and increasingly innovative) style.

Alongside German automobile entrepreneur Emil Jellinek-Mercedes, who is credited with commissioning the first modern automobile (the Mercedes 35 hp), this group of engineers’ collaborative work led to the creation of Mercedes-Benz, one of the most iconic and influential automotive brands in history.

The company’s early engineering feats include Carl Benz's 1886 Benz Patent-Motorwagen, widely regarded as the first internal combustion engine in a self-propelled automobile (goodbye horses), Daimler-Motoren-Gesellschaft's 1901 Mercedes, and Gottlieb Daimler and Wilhelm Maybach's addition of a petrol engine to a stagecoach. This era set the stage for a legacy of innovation that has never slowed down.

120 years after its first ignition sparked, the company that went from pioneering transportation to building “computers on wheels” is looking back—and forward—through the Mojito-powered ‘Era of Technology’ NFT collection, Mercedes-Benz NXT’s second foray into web3 as part of its evolving ecosystem of digital objects.

Paving the way to the blockchain

From the earliest cooling radiators to the first electric-powered engine, life-saving safety features, smart locks, and the integration of VR and AR into their tech stack, Mercedes-Benz has always explored the intersection of luxury automobiles and next-generation technology. Its journey onchain was inevitable. In 2022, Mercedes-Benz NXT put the pedal to the blockchain with the launch of NXT, an evolving ecosystem of digital objects focused on a retrospective and generative art collection and consumer loyalty.

Part one of the Mercedes-Benz NXT ecosystem was divided into three core collections:

  • Maschine, a generative art collection created by Harm van den Dorpel and Fingerprints DAO.
  • Eternities, an exclusive program for top customers who can mint a membership at IRL events via NFC technology.
  • Icons, a seven-era retrospective collection of digital art.

For the first era of the collection, Mojito made it easy for Mercedes-Benz NXT to import the collection by Harm van den Dorpel and Fingerprints DAO and distribute these to their audience using a Dutch Auction-style sale. The mechanics of the sale and the checkout experience were all powered by Mojito, helping set the stage for the next stage of our partnership, ‘The Era of Technology,’ a 780-piece digital collectible collection spanning many of Mercedes-Benz’s most celebrated and influential models.

What happens NXT

Two years after the launch of Mercedes-Benz NXT, 'The Era of Technology,’ features six iconic Mercedes-Benz vehicles produced between 2000 and 2017. Chosen for their design and technological significance, the collection offers a portal into the company’s forward-looking mindset and the relationship between physical materials, technical features, striking patterns, and, of course, an emphasis on sleek movement. 

Launching on May 21, the collection of 780 unique collectibles will be sold via a seven-day online mint window. Each collectible will be priced at 0.08 ETH, including collectors’ discounts, and permitting ETH and credit card payments. The drop also features on-demand wallet creation, powered by Mojito’s APIs and SDKs, which provide an invisible web3 infrastructure to Mercedes-Benz NXT by abstracting away crypto complexities to its audience. 

Now to the drop. The collection includes 62 unique traits, featuring six featured Mercedes-Benz vehicles: the Maybach Landaulet, Mercedes-Benz S 560 Cabriolet, Mercedes-Benz CLS 500, Mercedes-Benz G 63 AMG 6x6, Mercedes-Benz SL 65 AMG Black Series, and Mercedes-Benz SLS AMG Coupé.

As a special perk to existing NXT community members, a 30% discount is offered to collectors of previous core collections (Maschine, Icons, and Eternities). Superdackel holders also gain a 15% discount, with discounts provided per token in users’ wallets. 

With minting opening in under a week, our team at Mojito couldn’t be more excited to get Mercedes-Benz NXT’s latest collection of digital objects out into the world — and into the wallets of its NXT community. 

As a project that combines the best in technology, design and consumer engagement, ‘The Era of Technology’ demonstrates just that: the future of what’s driving brands in web3 forward.

Chat with a member of the Mojito team to learn how we can bring innovative web3 experiences to life for your brand.

WEB3 RESOURCES FOR BRANDS

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Inside Mojito’s web3 partnership with Etihad Airways

June 4, 2024

How Etihad utilized Mojito's web3 portal and customizable APIs to get their latest NFT drop off the ground.

As the national airline of the United Arab Emirates, Etihad Airways was launched just after the dawn of Y2K in 2003 following a royal decree issued by the late President, Sheikh Khalifa.

Founded with a vision to refine air travel through a new standard of luxury, its two-decade journey has transported passengers (and cargo) across North America, Asia, and, of course, the Middle East alongside forays into F1, soccer jerseys, stadiums, arenas, charitable organizations, and beyond.

All the while, they’ve continually raised the bar in luxury travel with such accolades as the sky’s first three-room suite, which is probably bigger than the NYC shoebox you spent the summer living in after college.

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A Web3 Interview with Mercedes-Benz NXT

May 24, 2024

Learn more about the Mojito-powered ‘Era of Technology’ NFT collection.

Our latest partnership with Mercedes-Benz NXT, the Mojito-powered ‘Era of Technology’ NFT collection, is officially live!

Launched on May 21, the 780 collectible drop is now on sale until May 28, and you can go mint an NFT from the collection at this link.  

ICYMI in last week’s blog: each collectible is on sale at 0.08 ETH, including collectors’ discounts, and you can pay via ETH or your credit card. 

The drop also features a slew of features built by our web3 studio at Mojito — including our APIs, SDKs, and white-labeled, on-demand wallet creation — which powered the sale mechanics (including a unique discount feature) and made it super easy for Mercedes-Benz NXT to get its collection into the hands (and wallets) of its community. 

To continue spreading the Mojito x Mercedes-BenZ NXT gospel, we spoke with Sebastian Ihler, Co-founder and Head of Product 0xNXT GmbH (Mercedes-Benz’s web3-focused product studio), to learn a little more about what sparked the project, gain some insights for web3 brand leaders like yourself, and celebrate the onchain collection of stunning digital objects.

Let’s get into it. 

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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

January 18, 2024

Learn how we helped the museum tell an essential cultural story through the power of digital art and community.

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.