Image credit: Nike
Five months after launching .Swoosh, Nike’s Web3 community-focused platform, footwear giant launches its first NFT drop, Our Force 1 (OF1). Paying homage to the iconic Air Force 1 sneakers, these will unlock additional benefits for holders in the form of exclusive physical products and experiences. LeBron James was seen wearing the Nike Air Force 1 Genesis sneakers.
.Swoosh community members co-designed the virtual sneakers
Four virtual shoe designs envisioned by .Swoosh members were selected to feature in the OF1 drop. According to Ron Faris, general manager of Nike Virtual Studios, “with more members choosing to express themselves across physical and digital worlds, .Swoosh is the marketplace of the future.”
Catch up quick:
.SWOOSH is a social identity system. The first drop, .SWOOSH ID was a soulbound NFT, which means it can never be traded. Instead, it operates like an ID badge within the Nike web3 world and beyond. Nike says:
“The new digital community and experience is a home for Nike virtual creations and uses blockchain-powered technology — or what many call “web3” — to offer an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport.”
Our 0.02ETH 🍃
Nike is building an immersive collaboration platform, not just an NFT drop. Nike adopted an accessible approach with OF1s offered at a low fixed price point, and SWOOSH NFTs given away for free. In this way Nike has prioritized community participation over quick revenue returns.
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