Nike .Swoosh kicks up a gear with OF1 NFT drop

May 18, 2023

Image credit: Nike

What launched?

Five months after launching .Swoosh, Nike’s Web3 community-focused platform, footwear giant launches its first NFT drop, Our Force 1 (OF1). Paying homage to the iconic Air Force 1 sneakers, these will unlock additional benefits for holders in the form of exclusive physical products and experiences. LeBron James was seen wearing the Nike Air Force 1 Genesis sneakers.

.Swoosh community members co-designed the virtual sneakers

Four virtual shoe designs envisioned by .Swoosh members were selected to feature in the OF1 drop. According to Ron Faris, general manager of Nike Virtual Studios, “with more members choosing to express themselves across physical and digital worlds, .Swoosh is the marketplace of the future.”

Catch up quick:

.SWOOSH is a social identity system. The first drop, .SWOOSH ID was a soulbound NFT, which means it can never be traded. Instead, it operates like an ID badge within the Nike web3 world and beyond. Nike says:

“The new digital community and experience is a home for Nike virtual creations and uses blockchain-powered technology — or what many call “web3” — to offer an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport.”

Our 0.02ETH 🍃

Nike is building an immersive collaboration platform, not just an NFT drop. Nike adopted an accessible approach with OF1s offered at a low fixed price point, and SWOOSH NFTs given away for free. In this way Nike has prioritized community participation over quick revenue returns.

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The end of a web3 loyalty program doesn’t mean the end of its value.

March 25, 2024

What Starbucks Odyssey taught us.

Recently, we examined why web2 toolkits like Reddit Pro aren’t the best option for brands that want to engage consumers and retain loyalty across their products and experiences.

So what is? Drumroll, please.

From art to sports, luxury fashion, and even credit cards, Web3 is ushering in an entirely new set of tools for brands that want to build deeper connections with communities across dynamic environments that they can customize to their greatest needs.

Let’s break down some of the benefits we talked about last week in greater detail, starting with web3’s ability to help brands:

  1. Gain insights into customer activity and behavior across both online and real-world touchpoints.
  2. Leverage new analytics by connecting data from wallet signatures and onchain activity to build richer profiles and segment audiences more effectively.

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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

January 18, 2024

Learn how we helped the museum tell an essential cultural story through the power of digital art and community.

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.

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The Web3-ification of Credit Card Loyalty Programs

January 11, 2024

Visa's new web3 loyalty program is no accident.

Swipe (or nowadays, tap) your credit card, and earn points. A process that’s now commonplace has a lengthy history that can teach us more than a few things about customer loyalty — and its journey through technology. Let’s start at the beginning. 


From paper to plastic 💳


While the history of credit cards dates back thousands of years, things turned from stone to metal — and later paper and plastic — about halfway through the 20th century with the arrival of the modern credit card in 1950. Reportedly invented following a case of a forgotten wallet, The Diner’s Club Card (initially owned by Discover Financial Services before its acquisition by BMO in 2009) was the first multipurpose charge card credit card intended primarily for dining and travel expenses. 

The Diner’s Club was also the first to pair the concept of charging credit with fueling consumer loyalty through the inception of points. Through partnering with dining, entertainment, and later, travel entities (i.e., airlines, rental cars, and hotels), Diners Club cardholders paid a tiered annual fee to gain special perks based on how much money they spent. The greater the yearly fee, the greater the perks. 

About eight years following Diner’s Club in 1958, American Express entered the credit card industry with the world’s first international charge card, which initially had an annual fee of $6 (one dollar more than Diner’s Club). Shortly after, Bank of America and Mastercard followed suit. During this initial period, most credit cards focused on offering customers just that — credit — with loyalty and reward yet to take off.