Product Update Dynamic NFTs

August 18, 2023

In today's digital era, a regular loyalty program just won't cut it anymore. With Mojito's membership and loyalty offering, your brand can now personalize, engage, and reward customers in ways that are truly exciting. It's time to connect with your community in a whole new way, boost customer lifetime value, strengthen that sense of belonging, and even add some fun gamification to your current rewards setup!

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But what does this mean for your brand?

Onchain Loyalty Points:

Simplify your web3 rewards program by giving out membership passes that update loyalty points automatically whenever customers engage with your brand or redeem rewards. The added bonus? The evolving NFT artwork highlights tiers, fueling engagement!

Personalized Token-Gating:

Provide customized experiences and rewards based on thorough engagement data from web2 and web3. By utilizing this data, you can restrict access to websites, apps, games, and events to pleasantly surprise and delight your members.

Memberships/Subscriptions:

Sell access passes with automatic expiration dates based on metadata. Passes can be kept after expiration for limited community space access or re-entry discounts, or offer a subscription fee or extension of the expiration date to retain access to members-only spaces.

Physical x Digital Enhancements:

Use NFC technology to combine physical experiences with digital ecosystems through "proof of proximity" engagement campaigns. This delightful user experience allows for NFC-enabled spaces, objects, and garments to be used with digital reward schemes, enhancing real-world engagement.

Gamify and Engage your Audience:

Our platform offers seamless integration with existing systems through APIs and SDKs, allowing for easy access and utilization of loyalty program insights and analytics. Mojito's user-friendly web 2.5 wallet provides consumers with activity feeds, loyalty point tracking, and an engaging rewards UI, ensuring a smooth and enjoyable experience for anyone.

Ready to unlock the full potential of web3 consumer engagement?

Contact Mojito to find out how your brand can foster deeper connections, enhance customer loyalty, and create unforgettable experiences that leave a lasting impression.

WEB3 RESOURCES FOR BRANDS

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The end of a web3 loyalty program doesn’t mean the end of its value.

March 25, 2024

What Starbucks Odyssey taught us.

Recently, we examined why web2 toolkits like Reddit Pro aren’t the best option for brands that want to engage consumers and retain loyalty across their products and experiences.

So what is? Drumroll, please.

From art to sports, luxury fashion, and even credit cards, Web3 is ushering in an entirely new set of tools for brands that want to build deeper connections with communities across dynamic environments that they can customize to their greatest needs.

Let’s break down some of the benefits we talked about last week in greater detail, starting with web3’s ability to help brands:

  1. Gain insights into customer activity and behavior across both online and real-world touchpoints.
  2. Leverage new analytics by connecting data from wallet signatures and onchain activity to build richer profiles and segment audiences more effectively.

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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

January 18, 2024

Learn how we helped the museum tell an essential cultural story through the power of digital art and community.

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.

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The Web3-ification of Credit Card Loyalty Programs

January 11, 2024

Visa's new web3 loyalty program is no accident.

Swipe (or nowadays, tap) your credit card, and earn points. A process that’s now commonplace has a lengthy history that can teach us more than a few things about customer loyalty — and its journey through technology. Let’s start at the beginning. 


From paper to plastic 💳


While the history of credit cards dates back thousands of years, things turned from stone to metal — and later paper and plastic — about halfway through the 20th century with the arrival of the modern credit card in 1950. Reportedly invented following a case of a forgotten wallet, The Diner’s Club Card (initially owned by Discover Financial Services before its acquisition by BMO in 2009) was the first multipurpose charge card credit card intended primarily for dining and travel expenses. 

The Diner’s Club was also the first to pair the concept of charging credit with fueling consumer loyalty through the inception of points. Through partnering with dining, entertainment, and later, travel entities (i.e., airlines, rental cars, and hotels), Diners Club cardholders paid a tiered annual fee to gain special perks based on how much money they spent. The greater the yearly fee, the greater the perks. 

About eight years following Diner’s Club in 1958, American Express entered the credit card industry with the world’s first international charge card, which initially had an annual fee of $6 (one dollar more than Diner’s Club). Shortly after, Bank of America and Mastercard followed suit. During this initial period, most credit cards focused on offering customers just that — credit — with loyalty and reward yet to take off.