Better serve your digital customer with Mojito’s Whitelabel Secondary Web3 Marketplace
Own your entire user journey and unlock new revenue streams: Build a secondary market to connect your customers, reach new audiences, and strengthen loyalty and revenue.
Traditional consumer brands have rarely been able to play a role in the post-purchase product lifecycle. In the digital realm, the user journey begins at initial purchase, with the always-on marketplace of web3 digital products. Mojito’s Whitelabel Secondary Web3 Marketplace enables brands to curate and own that whole product lifecycle, whether customers are buying directly from the brand initially, or through each other in the post-purchase lifecycle. Accelerate your customer acquisition, decrease CAC, and increase revenue in an ever-growing Web3 market.
Mojito facilitates a seamless secondary market commerce experience with actions such as:
- Buy Now
- Make Offer
- Reject Offer
- Send Counter Offer
- Accept payments Credit Card, fiat-on-ramp and Crypto2
- Enforced Royalties, royalty payment spliters & automated payouts
Mojito empowers you to create a direct-to-consumer secondary marketplace, offering you custom-branding on top of a data/proven and trusted user journey that allows you to tell your story through the customer experience.
Royalty Enforced, everywhere
With Mojito, ROI is straightforward - you collect a percentage of profits via enforced royalties on all secondary sales, a feature often overlooked in many third-party marketplaces. By safeguarding your intellectual property's value, we boost customer retention and activation while adding a new passive revenue stream. Brands like Sotheby's have already experienced the potential of our Secondary Web3 Marketplace, achieving sell-out product drops upon release last week and seeing those same drops sell for multiples on Secondary Market. Their success underscores the opportunities for customer acquisition and marketplace vitality Mojito’s platform offers.
For example: Sothebys, In the Sothebys Marketplace - powered by Mojito - there are Superrare tokens that were minted externally and Salgado tokens that Mojito minted. These Salgado token will have royalties to artist no matter what where it will get sold. On the other hand, these Superrare tokens, by default did not include royalty to artist, but because they are being sold on Secondary powered by Mojito, artist royalties are enforced. You can update this on the fly with the Mojito Admin dashboard and when a user buys superrare tokens inside the Sothebys Marketplace, like magic the artist gets their Royalty.
Launch Fast No-Code Templates or Full UI/UX Customization
Launching your marketplace is a breeze with Mojito. The no-code, themeable templates provide you a quick setup, while Mojitos UI SDK offers a more customized build. You can get your marketplace off the ground ~60% faster, creating an engaging space that drives customer loyalty and acquisition. Should you want full ability to manage front consumer experience, Mojito APIs and low level SDK get you closer to the meta while still offering you a buffet of functionality and features without having to build, secure and support.
Fully Customizable: build a user journey that fits in to your brand
Brands of all kinds are going to be selling digital-only products, and the only way to do that in today's world and have your consumer actually own it, is with Web3. Mojito helps brands sell digital products via Web3 infrastructure. As consumers increasingly expect direct relationships with the brands they support, the importance of owning your consumer experience with your own branding and storytelling, beyond just the primary market is more important than ever before– you want your customers to land in a marketplace that’s branded with your name and security, not a third party marketplace where you have no visibility and control over your customer experience. Mojito's secondary marketplace solution will enable you to create more touch points with your community and own the customer experience thorough the entire customer journey.
As global consumer brands of all types continue to create digital product lines, the demand for a brand-specific secondary marketplace is growing. Mojito's solution is a logical choice to experiment with secondary marketplaces, creating more touch points for your brand-community interaction while owning the customer relationship.
Data that works with your corporate data infrastructure, third party tools & reporting
Reliable data generated with Mojito’s platform can be seamlessly made available to your analytics databases and third party tools to better understand your customers across various channels. Mojito enables you to add the data your customers generate into your existing ambitious customer retention, reengagement and retargeting programs. In cases where you need data related to transactions that happened with Mojito’s tech, Mojito’s reporting on both primary and secondary marketplace revenue makes it easier to keep track and measure your total ongoing digital product revenue, well after initial sale. This also gives support teams anything they need to troubleshoot.
Enterprise Performane & Scalable
Mojito is incredibly scalable and utilizes cloud infrastructure that auto scales relative to the load being placed on it. We’re happy to share load tests with our clients. We have a diverse set of offerings and are continuously adding to them. Our product roadmap is influenced by our clients and have a proven track record of delivering these at scale.
Secure, Compliant, Data Secure
Mojito is Soc 2 Type 1 certified and is working towards its Type 2 certification. Our security program has been structured to comply with ISO27001 and expect to receive certification this year. Mojito is not subject to GDPR given our physical location and the limited data we collect, but we do abide by such laws and respond promptly to any requests related to third party data (also in compliance with CCPA standards). We have data retention, deletion, protection and recover policy as well as policies and procedures related to encryption. We have an in-house General Counsel and dedicated CISO who oversee the data and security policies generally and all employees receive regular training on the subjects. We also seek advice of our experience external legal counsel (Latham & Watkins LLP) when appropriate.
Let's Chat
Choosing Mojito's Whitelabel Secondary Web3 Marketplace means investing in a secure, proven technology that boosts revenue, increases brand trust, and reduces operational complexity. Stay ahead of the curve, enhance your customer loyalty strategy, and tap into the vast potential of the Web3 era.
Explore how Secondary Market can benefit your brand with one of our brand experts
1 Mojito must MINT the NFT to enforce royalties anywhere, for example Salgado.
2 Seller does not accept credit card natively, this is facilitated via our third party vandor which is effectively a crypto on ramp.
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Adopting the Avatar: the Core of Consumer Customization
A brief playbook for brands building for the digitally-native generation.
According to McKinsey, fashion companies are expected to double their investment in technology by 2023. This statistic was one of many released during 2021's digital assets boom, revealing an important truth: consumers — and especially Gen Z — care deeply about owning their digital identities. In the two years since "NFT Summer," we've learned a lot about the evolution of consumer habits in digitally-native spaces. These insights can help guide the future of how brands operate and consumers engage in virtual environments.
As a short follow-up to our last blog post on how web3 is driving a return to the internet's golden age of customization, we're sharing some additional thoughts on how you can build for the next wave of consumer adoption. This evolution is already showing signs of incredible value for forward-thinking brands like Gucci, Valentino, L'Oréal, Adidas, Nike, and many more.
Web3 Returns the Internet to the Golden Age of Customization
This is what it feels like when the future enables what so many users loved most about the past.
MySpace, StumbleUpon, GeoCities, LiveJournal, Tumblr — the early internet thrived on user-driven, customizable experiences that, while rudimentary in design, clunky in function, and altogether useless for major brands (i.e., not monetizable or targettable), offered humans some of the earliest opportunities for representing themselves online.
Two decades later, across multiple transformational eras of the internet (more on this below), what can we learn from these now archaic — and predominantly extinct — platforms? To start, let's set the stage of the golden age of the web and the subsequent erosion of online customization that followed.
These early platforms referenced above were among the first to offer users a customizable digital sandbox that lacked the restrictions — and intrusive, expensive, increasingly ineffective advertising practices — that is now commonplace across tech. These were platforms on which people created, not platforms on which products were sold.
FAANG companies undoubtedly standardized the internet user experience. These companies built easier ways for people to create and disseminate information while creating the ability for the world's biggest brands to reach these new, content-craving audiences through new experiences and digitally-native business models. However, FAANG-style companies have also contributed to the flattening of the once-loved, now-nostalgic digital aesthetic, eliminating (or narrowing) users' ability to find customization online.
Example: go to StumbleUpon right now, and you'll just get dragged between identical Pinterest boards.
Implementing Web3 CRM: Wallets Are the New Email Address
How to Implement Web3 CRM for Consumers
Your customer relationship management system is your business's beating heart. It’s how you nurture customers, track vital information, and make strategic decisions.
Now that web3 has entered the fold, traditional CRMs can be augmented. So the question is this: Is your brand prepared for it? And what does the future look like?
Brands can expand upon their CRM data with wallets and token interactions to build loyalty in the changing digital economy.
If your CRM is the heart, what happens if it can't support your entire customer base along with their actions and interests? Consumers are adopting web3, and you want to be there from the start.
And with increasingly more limitations on what consumer data brands can collect, store, and use, along with apps and systems that don't talk to each other, brands miss out on data everywhere.
You need web3 CRM capability to connect wallets and token usage to your web2 data to accurately paint a picture of your customers.
Enhancing your CRM with web3, you can track and reward engagement across virtually any physical or digital touchpoint and connect it all in one place to analyze and manage.
Onboarding customers to create web3 wallets is the first step to getting started. The good news is that, with Mojito, the process is seamless for new users. They can set it up and manage it with an email address. In many ways, wallets have become the new email address, offering more benefits for customers and providing brands with the holistic data and CRM capabilities they need.
Mojito's web3 CRM collects and pulls all these moving pieces from different parts of the web together to create one remarkably effortless customer experience.
In this article, we’ll compare the differences between a web2 and web3 CRM, the benefits of using a web3 CRM, and how Mojito might be the right fit.
What’s the difference between web2 and web3 CRM?
The CRMs most brands use do not facilitate the needs that web3 has—the biggest one being connecting offchain and onchain data and creating an integrated portrait of customers across all physical and online interactions.
Web2 CRMs provide essential data and communication tools to manage emails, SMS lists, social media followers, eCommerce buyers, event attendees, and more.
But it's difficult to connect every data source you'd like to trigger into your web2 CRM, let alone add new data sources in web3.
Brands can instead use a web3 solution to augment their CRM by connecting data sources in a different way that brings everything together. Companies can create the most connected, data-rich CRM they've ever had.
Brands require CRM solutions to capture the entire customer data picture across both the internet and real-life experiences. In turn, they create a community-driven customer base, increase sales, and use their CRM for better connections, communication, and data.
Wallets are the new email addresses
It's no secret that brands are losing data through their traditional channels. Big Tech companies are reigning in how much data you have access to, like Apple limiting cookies, and how brands now get an incomplete picture of their customers.
Additionally, as customers interact with web3, your brand is in the dark until you establish web3 CRM capability.
Web3 wallet addresses are unique identifiers for users on the blockchain. Their address is recorded when they purchase an asset or trigger activity on the chain. With Mojito, onchain and real-life interactions join together in one familiar experience.
As your customers interact with your brand and create or log in with their wallets, you can associate that with their customer profile.
When a customer logs in on your profile manager, they can add their web3 address, resulting in a holistic view of your customer.
This is a huge opportunity for first-party data. Your brand can get direct analytics from your activities through a verified, authentic process supported by onchain and offchain interactions.
Wallet addresses offer a more reliable and extensive way to gather data on customer behavior, help drive engagement, and make better growth decisions.
Cookies are the new NFTs
While traditional solutions suffer from increasingly limited access to cookies, web3 offers brands a bright and better future.
NFTs are non-fungible tokens. A non-fungible token is a digital asset recorded on a public decentralized ledger called a blockchain. It can be verifiably owned and impossible to forge.
NFTs make it possible for someone to digitally own an asset, which has changed the future of technology. But it also provides a unique opportunity for web3 CRMs, engagement, and data.
"NFTs: your ticket into a brand's action." — Michael Litman
Dynamic NFTs utilize live metadata to gather customer information and drive engagement.
Before solutions like Mojito's Dynamic NFT, non-fungible tokens didn't change. And why should they? People wanted a unique digital asset that would last forever and retain or grow in long-term value.
But as web3 matured, so did the perspective on NFTs.
What if the value of an NFT was change?
For example, artists began to experiment as they created NFTs. They would explain that the NFT would change and evolve. This in itself made it valuable and rose in popularity.
Brands would learn how to use it for data and supercharge engagement only a short time later. Traditionally, metadata remained static, but now Dynamic NFTs update metadata based on consumer behavior.
Brands can leverage metadata in many use cases:
Loyalty programs: Customers can join membership communities when they purchase a digital pass with Mojito's traditional, familiar checkout experience. Every time they interact with your brand across any first-party or third-party platform, like redeeming rewards or visiting an event, their token metadata is updated and fed back into your CRM.
Exclusive access: Brands can implement token gating, limiting access to your brand's NFT or memberships. Gate websites, apps, events, games, and more. When customers check in, their activity becomes trackable.
Enhanced membership and subscriptions: Dynamic NFTs allow brands to sell time-access passes with expiration dates. While owners can always retain the NFT, their subscription must be maintained for full access to benefits. Brands use the metadata to identify subscription holders and analyze their activity (while adding a new revenue stream).
Customer interactions: Brands use NFC-enabled spaces to connect customers with their Dynamic NFTs and events, physical checkout experiences, and more, intertwining digital and physical customer engagement. When someone redeems a reward by scanning a code or object, your brand can track that activity.
Web3 solutions like Mojito use webhooks to send data from third parties back into your CRM. Every time a user takes an action, Mojito sends that data to your CRM and vital tools. Your data is collected, verified, and authenticated in one place, on or offchain.
Mojito offers a cohesive relationship management infrastructure. You can leverage a complete picture of your customers through thousands of interactions involving physical triggers, third-party apps, web2 tools, and web3 activity. Customer actions across the web or in real life can be configured to work with your CRM.
You’ll be able to understand your customers better than ever and reward them for their engagement at a level that was impossible before.
Benefits of using a web3 CRM
You don’t have to worry about a bumpy or complex ride when you adopt a true web3 CRM.
You’ll have all the tools, resources, and tech stack integrations needed to make an enterprise solution for your customers that meets the standards of your brand.
Below are several benefits you can expect when you connect your web2 CRM to a web3 solution.
1. Bring web2 and web3 data together
Mojito facilitates web2.5, meaning instead of "switching" web experiences, brands and customers can use web2 and web3 with no learning curve or friction at all. All is encompassed in one familiar internet experience.
Users can pay with a credit card or crypto and interact with the online apps they've used all these years (as well as easily using web3 apps).
Mojito enables brands to collect and pull necessary data to understand their customers through all web iterations and experiences—all in one CRM solution.
They can use the full power of this web2 and web3 data for events, NFT collections, token gating (exclusive access based on ownership), and other digital ownership experiences.
2. Actionable data for better customer relationships
Every brand wants to improve its customer relationships. Still, as the internet becomes more fragmented, especially with the introduction of web3, improving service and keeping up with expectations will be much more difficult.
Web2 CRMs are not capable of putting all these actions and platforms together.
However, web3 CRM platforms improve customer relationships by incorporating off and onchain activities through a centralized database.
If brands adopt an enterprise web3 CRM, they can meet changing consumer needs and stand out in the market with better and improved relationships thanks to the tools and possibilities web3 offers.
3. Improved sales and marketing strategies
Now, more than ever, your sales, marketing, and customer service teams will have access to the most accurate and transparent data within multiple channels and communities, all in one place. Your CRM can include customer history, preferences, community management details, and more data points within web3.
You can use accurate and more abundant data to analyze customer behavior for improved decision-making. A suitable CRM can also help sales and marketing teams provide personalized messages based on their data, increasing conversions and other KPIs.
4. Next-level customer service
Not only does better, more current information help improve customer relationships but so does the level of service you can provide.
Your team can proactively resolve issues with real-time data collection (for example, tracking customer engagement and pinpointing areas of opportunity), which increases customer satisfaction.
Brands can go beyond positive experiences and create the best problem-solving processes and community-building opportunities for your customers.
5. Greater ROI potential
Web3 CRMs connect your stack, improving overall sales, marketing, and customer service and building long-term loyalty.
These critical benefits offer bigger ROI potential and future growth. By analyzing blockchain activity, brands can track the popularity of certain products, use blockchain-verified data to track inventory and invest in the areas customers are most interested in.
Web3 CRMs also open new revenue streams, like selling digital assets with NFTs. Brands can even test the reception of new physical products by selling limited sample releases with “NFT digital twins” (when a physical good comes with an NFT representation at purchase).
6. Strategic positioning
You can better position your company for the economic shift to the decentralized web with a web3 CRM.
For example, Mojito's web3 CRM also includes "web2.5" features for the transition.
Some customers won’t know how to navigate web3—they’ll want simplicity. Others will want every tool available to them. Web2.5 serves everyone. New users can pay with a credit card and have a user-friendly experience. At the same time, web3 adopters can take full advantage of innovation and opportunities with cryptocurrency payments and more.
Brands will serve web2 and web3 users for the internet's evolution, and they'll have a robust CRM foundation for the new economy.
