Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code
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Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.
Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.
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The What: Tracing Cultural History Through Digital Art
The Toledo Museum's Sankofa Carnival showcases the work of Yusuf Lateef, a renowned local artist from Toledo, Ohio, and Osinachi, a rising luminary of the digital art space from Nigeria who has made major waves in the NFT space. Together, the pair created a collection that honored and reimagined African cultural influences and historical perspectives with cutting-edge technology. For the exhibit and collection, the two artists drew inspiration from acclaimed black painters like Jacob Lawrence and the museum's retrospective exhibit on his work, as well as a coalition of Nigerian artists that revolutionized the art world in the 1960s through locations like The Mbari Club. The pair also took cues from the influential, Brazilian Carnival-set film Black Orpheus which has had a lasting impact on American and African pop culture and film. Lateef and Osinachi's homage combined traditional African cultural elements and innovative digital art techniques, blurring the brushstrokes between digital and physical expressions of their artistic influences, upbringing, and career experiences in Nigeria and the Toledo art community.
Together, the artists created four series of digital pieces for the Sankofa Carnival, helping trace its journey (and their own) from the past to the present. The collection kicked off on December 1, 2023, with participants gaining access to connect to the museum's digital art marketplace to collect the first piece. Ongoing claiming opportunities for these artist works will follow for those who have participated in the first release, with the following pieces available on February 1 and March 1 of 2024, respectively. Two additional works were sold live via a Christie's 3.0 online auction platform as part of The Next Wave: Miami Edit during Miami Art Week event in December 2023, and pieces can also be collected and claimed in person at the Toledo Museum.
The How: NFTs Made Easy by Mojito
Mojito simplified the go to market process for Toledo Museum so that they could focus on appreciating its dedicated community. Using our user-friendly invisible web3 tech, including front-end UI/UX templates, the museum swiftly brought the Sankofa Carnival and the captivating art history of Lateef and Osinachi to life. Our no-code web3 community engagement platform facilitated the easy upload of 10,000 digital art items directly to the museum's web environment. The campaign included no-code NFT minting, customized smart contract deployment for a free claim drop, and robust community management with insightful analytics reports.
The Why: Fueling Long-Term Community Engagement Through Invisible Web3 Tech
Not only did the Toledo Museum see digital art and NFTs as a way to tell a powerful and important story about art and culture, but as a way to kickstart their long-term plan to explore and experiment with web3 and other mediums at the exciting intersection of art and technology. Mojito was the perfect technology partner to help them (and two incredible artists) share this historic work and get them started on their web3 journey.
Check out more information on Toledo Museum and Sankofa Carnival and claim a piece from the collection!
If you need help building customizable consumer engagement experiences using invisible web3, contact Mojito and we’ll get you started.
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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code
Learn how we helped the museum tell an essential cultural story through the power of digital art and community.
Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.
Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.
