Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

January 18, 2024

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.

Yusuf Lateef and Osinachi

The What: Tracing Cultural History Through Digital Art


The Toledo Museum's Sankofa Carnival showcases the work of Yusuf Lateef, a renowned local artist from Toledo, Ohio, and Osinachi, a rising luminary of the digital art space from Nigeria who has made major waves in the NFT space. Together, the pair created a collection that honored and reimagined African cultural influences and historical perspectives with cutting-edge technology. For the exhibit and collection, the two artists drew inspiration from acclaimed black painters like Jacob Lawrence and the museum's retrospective exhibit on his work, as well as a coalition of Nigerian artists that revolutionized the art world in the 1960s through locations like The Mbari Club. The pair also took cues from the influential, Brazilian Carnival-set film Black Orpheus which has had a lasting impact on American and African pop culture and film. Lateef and Osinachi's homage combined traditional African cultural elements and innovative digital art techniques, blurring the brushstrokes between digital and physical expressions of their artistic influences, upbringing, and career experiences in Nigeria and the Toledo art community.

Series Four: 1 of 1 Yusuf Lateef

Together, the artists created four series of digital pieces for the Sankofa Carnival, helping trace its journey (and their own) from the past to the present. The collection kicked off on December 1, 2023, with participants gaining access to connect to the museum's digital art marketplace to collect the first piece. Ongoing claiming opportunities for these artist works will follow for those who have participated in the first release, with the following pieces available on February 1 and March 1 of 2024, respectively. Two additional works were sold live via a Christie's 3.0 online auction platform as part of The Next Wave: Miami Edit during Miami Art Week event in December 2023, and pieces can also be collected and claimed in person at the Toledo Museum.  

The How: NFTs Made Easy by Mojito

Mojito simplified the go to market process for Toledo Museum so that they could focus on appreciating its dedicated community.  Using our user-friendly invisible web3 tech, including front-end UI/UX templates, the museum swiftly brought the Sankofa Carnival and the captivating art history of Lateef and Osinachi to life. Our no-code web3 community engagement platform facilitated the easy upload of 10,000 digital art items directly to the museum's web environment. The campaign included no-code NFT minting, customized smart contract deployment for a free claim drop, and robust community management with insightful analytics reports.

The Why: Fueling Long-Term Community Engagement Through Invisible Web3 Tech 

Not only did the Toledo Museum see digital art and NFTs as a way to tell a powerful and important story about art and culture, but as a way to kickstart their long-term plan to explore and experiment with web3 and other mediums at the exciting intersection of art and technology. Mojito was the perfect technology partner to help them (and two incredible artists) share this historic work and get them started on their web3 journey. 

Check out more information on Toledo Museum and Sankofa Carnival and claim a piece from the collection! 

If you need help building customizable consumer engagement experiences using invisible web3, contact Mojito and we’ll get you started.

WEB3 RESOURCES FOR BRANDS

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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

January 18, 2024

Learn how we helped the museum tell an essential cultural story through the power of digital art and community.

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.

Read more

The Web3-ification of Credit Card Loyalty Programs

January 11, 2024

Visa's new web3 loyalty program is no accident.

Swipe (or nowadays, tap) your credit card, and earn points. A process that’s now commonplace has a lengthy history that can teach us more than a few things about customer loyalty — and its journey through technology. Let’s start at the beginning. 


From paper to plastic 💳


While the history of credit cards dates back thousands of years, things turned from stone to metal — and later paper and plastic — about halfway through the 20th century with the arrival of the modern credit card in 1950. Reportedly invented following a case of a forgotten wallet, The Diner’s Club Card (initially owned by Discover Financial Services before its acquisition by BMO in 2009) was the first multipurpose charge card credit card intended primarily for dining and travel expenses. 

The Diner’s Club was also the first to pair the concept of charging credit with fueling consumer loyalty through the inception of points. Through partnering with dining, entertainment, and later, travel entities (i.e., airlines, rental cars, and hotels), Diners Club cardholders paid a tiered annual fee to gain special perks based on how much money they spent. The greater the yearly fee, the greater the perks. 

About eight years following Diner’s Club in 1958, American Express entered the credit card industry with the world’s first international charge card, which initially had an annual fee of $6 (one dollar more than Diner’s Club). Shortly after, Bank of America and Mastercard followed suit. During this initial period, most credit cards focused on offering customers just that — credit — with loyalty and reward yet to take off. 

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The 10 brands that won web3 in 2023 🏆

January 9, 2024

Our fingernails are officially onchain.

2023 was a year of building in web3 — and no shortage of brands got in on the action. 

Across luxury fashion, institutions like Prada, Louis Vuitton, and Maison Margiela reimagined the roadmap for retaining customers through captivating yet accessible content that turned buying products into something more: an enduring digital connection. Others, like beauty platform KIKI World, pushed the limits of blockchain — and fingernails — via web3 communities focused on co-creation and customization. Across the sports field, Manchester United, Red Bull Racing, and the Tampa Bay Rays-owned Rowdies, won through fan programs and sticky experiences that incentivized fan engagement and boosted sales. The list goes on.  

Below are 10 brands who did it right in 2023 — and, in the process, won web3.