Art Blocks champions creator royalties in its own marketplace launch
Image credit: Art Blocks
What launched
Art Blocks expanded beyond generative art drops and now has its own direct-to-consumer marketplace, to
“...address 3 pain points: security, authenticity, and royalties.”
Like most creators and brands, Art Blocks pride itself on offering a premium experience to showcase their artwork.
Value prop
Generative artists launching on Art Blocks get to build out their collections in a media-rich environment meanwhile Art Blocks keeps a captive audience of generative art buyers on their site for further discovery, in turn enriching Art Blocks’ engagement data .
Key features
- Art Blocks gives its generative art community a more brand-aligned home for secondary trading with enforceable royalties.
- The experience goes beyond an eBay-like shopping experience through editorial content that spotlights the projects and individual pieces, similar to Sotheby’s.
- Art Blocks can offer their community a secure place to buy and sell that’s free of fakes and knock-offs.
- Art Blocks hinted at adding post-mint, and collector rewards, in further support for artist discovery.
Our 0.02ETH 🍃
By brands owning the experience and royalty rails instead of handing them over to generalist marketplaces (Opensea, Blur) the brand will own the infrastructure and data to build rewards for the discovery and buying behaviours the brand wants to incentivise. At Mojito, we’re heads down bringing more secondary marketplaces to market right now, we’re excited to share news and learnings soon.
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