Lexus launches play-to-earn game for premium Hoverboard NFTs
Image credit: Lexus
What launched?
While the cost and first-time friction of some luxury brand NFTs can be barriers for mass audiences, luxury car maker Lexus chose to giveaway their beautifully-designed premium Hoverboard NFTs for successful runs of its fun Black Mirror: Bandersnatch-esque game, ‘Crack the Case’.
In celebration of its all-new RX 5th generation SUV, Lexus launched with an interactive ‘choose your own adventure’ game where players can win all five pieces of the one-of-a-kind collection Hoverboard NFT series. Accessible online and from dealerships, anyone can play ‘Crack the Case’ as one of two specialists – Hacker or Locksmith – in a simple interactive, game-of-skill.
This execution is an elegant, yet accessible, version of Dookey Dash, the BAYC skill-based mint by Yuga Labs. Where the higher players scored, the greater their rewards. Dookey Dash’s grand prize NFT was sold in Feb’23 on the secondary market for $1.6m, following offers reaching $3.6 m.
Our 0.02ETH 🍃
Earned NFTs aren’t just for mass market use cases: they can be premium, prestigious grand prizes. Sometimes the value may be derived from 1/1 artwork rarity (e.g. a cult sci-fi collectible), status from human effort attached, or even a redeemable benefit for physical product or experience – all of which can drive crazy secondary sales. Building an elegant game for iconic art is also on-point for engaging the new luxurian demographic for their first mint.
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Breaking down a different future for drops.
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In technology, as in life, this one always hits. Whether it’s AI-powered smart pillows, a fully NFC-chipped wardrobe, or an entire generation spending their allowance on avatars, the future of engaging consumers is no longer about maybe leveraging next-generation technology — it’s a must.
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