Use Case: Richie Hawtin & Proof-of-Attendance NFTs

July 9, 2024

For techno icon Richie Hawtin, drops are about more than just bass.

As one of the most acclaimed artists in electronic music history, the Ontario, Canada-bred musician has long had an affinity for leveraging futuristic technologies to make processes more efficient and engaging.

“Music and technology have absolutely always been intertwined for me,” Hawtin said in a 2022 interview.

From soundtracking Prada fashion shows with mind-bending audio-visuals to creating his own mixer (and tech-indebted sake brand), Hawtin has always pushed the bar.

Since 2022, his journey as a musical technologist has included a growing affinity for web3 — more specifically, Proof-of-Attendance NFTs.

What are Proof-of-Attendance NFTs?

Proof of Attendance NFTs allow you to mint memories — attending a concert, a sporting event, a party, or a panel — as a digital, onchain token.

Whether delivered through an airdrop, download link, email or by scanning a QR code at an event, Proof of Attendance tokens are essentially NFTs that are linked to specific experiences. You can think of them as a digital ticket stub or physical memento, but instead of putting it in a scrapbook, you store it in your web3 wallet — forever.

As time goes on, you can collect more and more tokens as a way to trace your personal journey.

From Adidas to the US Open, conferences like NFT.NYC, artists like Richie Hawtin, and even platforms that want to recognize in-game activities, Proof of Attendance NFTs have become a beloved use case of the web3 consumer engagement stack.

While Proof of Attendance NFTs are often linked to attendance as a way to prove and celebrate you did something IRL, they can also be used to recognize and reward contributions and loyalty, such as creating user-generated content (UGC), reading blogs, singing up via your email, and referring peers, across online communities and platforms, including in the metaverse.

Mr. Hawtin, however, has been using these kinds of tokenss as a way to recognize his fans who attend his IRL gigs all around the world. With over 162 drops in his Proof-of-Attendance collection, the DJ has dropped tokens to his fans everywhere from New York to Argentina and Detroit.

Why does Richie Hawtin drop Proof of Attendance NFTs?

In the crowded live music industry, attending events can sometimes feel cold and non-personal.

Even when the music is loud, and the lights are bright, it’s not uncommon to feel like little more than a customer in a sea of ticket prices. Proof of Attendance NFTs change that. Utilizing peer-to-peer blockchain technology, these NFTs enable artists (or anyone) to recognize their fans and supporters through a unique digital memento that can’t be lost, changed, or taken away.

Proof of Attendance NFTs also help artists like Richie Hawtin recognize his super fans, those who attend multiple gigs in different cities regularly over time, and offer them exclusive perks and experiences.

Case in point: using Proof of Attendance NFTs  to offer a 25% merch discount to fans who have a Hawtin token in their wallet. This hits on a crucial element and opportunity of dropping NFTs overall—the power of leveraging onchain data.

By having visibility into wallet activity for his growing token holders, Hawtin can see who attended what show and where, all while protecting the privacy of his fans. And offering them something cool and unique, of course.

Whether attendees from a specific gig mint 10 tokens or 10,000, Hawtin still gains a valuable, evolving dataset with a value that extends far past the last drop of the night. That's something you can only find in web3.

If you’re an artist, brand leader, event organizer, online community, or beyond, take note.

WEB3 RESOURCES FOR BRANDS

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Use Case: Richie Hawtin & Proof-of-Attendance NFTs

July 9, 2024

Breaking down a different future for drops.

For techno icon Richie Hawtin, drops are about more than just bass.

As one of the most acclaimed artists in electronic music history, the Ontario, Canada-bred musician has long had an affinity for leveraging futuristic technologies to make processes more efficient and engaging.

“Music and technology have absolutely always been intertwined for me,” Hawtin said in a 2022 interview.

From soundtracking Prada fashion shows with mind-bending audio-visuals to creating his own mixer (and tech-indebted sake brand), Hawtin has always pushed the bar.

Since 2022, his journey as a musical technologist has included a growing affinity for web3 — more specifically, Proof-of-Attendance NFTs.

Read more

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Nonetheless, it’s not always easy to keep up when so much change is in the air. Sometimes, it even requires us to completely rewire our brains to make room for what we must understand to thrive as a brand. Rather than turn this into a game of Operation, let’s continue.

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