Starbucks launches second serving of engage-to-earn NFTs
Image credit: Starbucks
What launched?
Starbucks launched its second NFT drop ‘The Starbucks First Store Collection’, a 5k collection of ‘Stamps’ priced at $99 with 1,500 bonus points to redeem against a range of benefits via their web3 loyalty program Odyssey.
Catch up quick: The Starbucks Odyssey web3 loyalty program that gamifies engagement with the company’s newest content. Consumers win NFTs for correctly answering trivia, and collecting enough NFTs can unlock exclusive Starbucks products and experiences.
How it works: Starbucks Odyssey prompts members to complete real-world and interactive mini-games called ‘Journeys’ and how to earn more NFTs in return for in-store purchases. This is how consumers accrue loyalty points in the form of NFTs, which can then be redeemed for their benefits of choice (or sold on the secondary market).
What’s new? Starbucks revealed the details of its 3 tiers of benefits, receiving much love from its dedicated brand advocates. Members can engage-to-earn their way up the reward tiers by completing more mini-games, or simply buy their way in. {adjust when send} At the time of send, the floor for Starbucks Stamp NFTs is currently $114 with $206k in trading volume so far
Our 0.02ETH 🍃
From the early response on crypto twitter, offering members choice across an array of Starbucks perks was a great strategy to entice the range of coffee lovers it serves while driving the triple-bottom line: monetization,, brand education and doing good. Nudging high-value customers to learn the latest product talking points in exchange for discounts on their favorite drinks is the cherry on the top for their brand team.
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How Mojito is Powering the Toledo Museum of Art’s Second NFT Drop
We caught up again with the museum's CEO to hear how they're leveraging Mojito's tech stack to engage new audiences.
This past spring, we had the honor of collaborating with the Toledo Museum of Art (TMA) on the Sankofa Carnival: a digital art experience that showcased a three-part collection of digital works from artists Osinachi and Yusuf Lateef.
This Mojito-powered activation marked TMA’s triumphant first foray into NFTs, where the institution seamlessly adapted to web3 technology, engaging its audience in a narrative about how art can connect people across cultures.
Now, on the heels of the Sankofa Carnival success, we’ve partnered with TMA once again, this time to present House of Yatreda: an immersive, multi-sensory exhibition by Yatreda ያጥሬዳ, the digital artist collective based between Ethiopia, Kenya, and the United States.
House of Yatreda — which will also spotlight Ohio-based painter Jordan Buschur — will be open to the public at TMA through November 10. As another exhibition that features a limited-time open edition minted on-demand exclusively at TMA, House of Yatreda is a testament to the melding of physical and digital art, and traditional art institutions adopting cutting-edge initiatives powered by Mojito's invisible web3 technology.
To check in on how TMA is feeling about the burgeoning new paradigm they've entered into, we spoke with Sophie Ong, the Assistant Director of Strategic Initiatives for the Toledo Museum of Art, and Adam Levine, the President of Edward Drummond and Florence Scott Libbey and Director and CEO of Toledo Museum of Art.
How Web3 can Boost Luxury Fashion Sales
Three ways web3 help ease the mid-year woes of some of the world's largest luxury brands — LVMH, Prada, Gucci, and more.
From CNBC to Vogue Business to Reuters, the expert analysts have spoken: luxury sales are down.
Hugo Boss reported a second-quarter sales slump of 1% (a cool billion euros), with brick-and-mortar retail revenue down another 3%.
Kering, Gucci's parent company, reported a 50% drop in net profits, while sales have slumped 11% to €9 billion. Gucci, Kerring's star child, dropped 19% in Q2.
The LVMH side of the jewel-encrusted collar is also feeling the squeeze, with slower sales due to decreased Q2 spending among Chinese consumers.
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Who’s hungry for zero-party cookies?
Welcome to the future of personalized consumer data.
Camilla McFarland isn't just a crypto OG who's been making moves onchain since 2013; she's also an advisor and member of Mojito's founding team, who's long been at the forefront of brand innovation in web3.
What better person to wax onchain poetic on the future of brands in web3 at one of the industry's largest global gatherings: EthCC?
Following her talk last year on Big Brands & Web3: NFTs and the consumer brand revolution, Camilla took the stage this week in Brussels to drop some more alpha on brands making moves onchain in a new talk, Zero-Party Cookies: the future of personalized consumer data.
