Starbucks launches second serving of engage-to-earn NFTs

May 2, 2023

Image credit: Starbucks

What launched?

Starbucks launched its second NFT drop ‘The Starbucks First Store Collection’, a 5k collection of ‘Stamps’ priced at $99 with 1,500 bonus points to redeem against a range of benefits via their web3 loyalty program Odyssey.  

Catch up quick: The Starbucks Odyssey web3 loyalty program that gamifies engagement with the company’s newest content. Consumers win NFTs for correctly answering trivia, and collecting enough NFTs can unlock exclusive Starbucks products and experiences.

How it works: Starbucks Odyssey prompts members to complete real-world and interactive mini-games called ‘Journeys’ and how to earn more NFTs in return for in-store purchases. This is how consumers accrue loyalty points in the form of NFTs, which can then be redeemed for their benefits of choice (or sold on the secondary market).

Starbucks Journeys | Image credit Starbucks

What’s new? Starbucks revealed the details of its 3 tiers of benefits, receiving much love from its dedicated brand advocates. Members can engage-to-earn their way up the reward tiers by completing more mini-games, or simply buy their way in. {adjust when send} At the time of send, the floor for Starbucks Stamp NFTs is currently $114 with $206k in trading volume so far

Benefits Levels | Image credit Starbucks

Our 0.02ETH 🍃

From the early response on crypto twitter, offering members choice across an array of Starbucks perks was a great strategy to entice the range of coffee lovers it serves while driving the triple-bottom line: monetization,, brand education and doing good. Nudging high-value customers to learn the latest product talking points in exchange for discounts on their favorite drinks is the cherry on the top for their brand team.

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A Web3 Interview with Mercedes-Benz NXT

May 24, 2024

Learn more about the Mojito-powered ‘Era of Technology’ NFT collection.

Our latest partnership with Mercedes-Benz NXT, the Mojito-powered ‘Era of Technology’ NFT collection, is officially live!

Launched on May 21, the 780 collectible drop is now on sale until May 28, and you can go mint an NFT from the collection at this link.  

ICYMI in last week’s blog: each collectible is on sale at 0.08 ETH, including collectors’ discounts, and you can pay via ETH or your credit card. 

The drop also features a slew of features built by our web3 studio at Mojito — including our APIs, SDKs, and white-labeled, on-demand wallet creation — which powered the sale mechanics (including a unique discount feature) and made it super easy for Mercedes-Benz NXT to get its collection into the hands (and wallets) of its community. 

To continue spreading the Mojito x Mercedes-BenZ NXT gospel, we spoke with Sebastian Ihler, Co-founder and Head of Product 0xNXT GmbH (Mercedes-Benz’s web3-focused product studio), to learn a little more about what sparked the project, gain some insights for web3 brand leaders like yourself, and celebrate the onchain collection of stunning digital objects.

Let’s get into it. 

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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code

January 18, 2024

Learn how we helped the museum tell an essential cultural story through the power of digital art and community.

Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.

Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.

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The Web3-ification of Credit Card Loyalty Programs

January 11, 2024

Visa's new web3 loyalty program is no accident.

Swipe (or nowadays, tap) your credit card, and earn points. A process that’s now commonplace has a lengthy history that can teach us more than a few things about customer loyalty — and its journey through technology. Let’s start at the beginning. 


From paper to plastic 💳


While the history of credit cards dates back thousands of years, things turned from stone to metal — and later paper and plastic — about halfway through the 20th century with the arrival of the modern credit card in 1950. Reportedly invented following a case of a forgotten wallet, The Diner’s Club Card (initially owned by Discover Financial Services before its acquisition by BMO in 2009) was the first multipurpose charge card credit card intended primarily for dining and travel expenses. 

The Diner’s Club was also the first to pair the concept of charging credit with fueling consumer loyalty through the inception of points. Through partnering with dining, entertainment, and later, travel entities (i.e., airlines, rental cars, and hotels), Diners Club cardholders paid a tiered annual fee to gain special perks based on how much money they spent. The greater the yearly fee, the greater the perks. 

About eight years following Diner’s Club in 1958, American Express entered the credit card industry with the world’s first international charge card, which initially had an annual fee of $6 (one dollar more than Diner’s Club). Shortly after, Bank of America and Mastercard followed suit. During this initial period, most credit cards focused on offering customers just that — credit — with loyalty and reward yet to take off.