Product Update Token Gating
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Mojito transforms consumer engagement by providing easy to use web3 solutions, and our new token-gate feature revolutionizes how brands interact with their audience.
Read our blog to learn more about token gating.
Consumers own tokens to unlock unique benefits. This feature empowers brands to offer exclusive content, rewards, interactions, and more . Token gating is a powerful way to grow your brand, build customer loyalty, and generate recurring revenue.
Mojito’s favorite reasons to implement a token-gating incentive include:
- Generate buzz and attract new customers: Token gating can create a sense of exclusivity, which can help to generate buzz and attract new customers.
- Build brand loyalty and engagement: Token gating can transform your consumers into dedicated community members. When customers collect and own a piece of your brand, that has token-gated value, they are more likely to become long-term buyers and engage with your brand on social media and other channels.
- Build high-growth communities: Token gating can help to build high-growth communities around your brand. When super fans have a chance to buy into a private community, they help to build and grow the brand in ways never seen before.
- Provide a more efficient system for selling and reselling event tickets: Token gating can provide a more efficient system for selling and reselling event tickets and other logistic-heavy customer experiences. For example, if your brand holds an important event, it can be made available only to token holders.
- Add additional value to products: Token gating can add additional value to your products by giving customers exclusive benefits or access to exclusive content. This can help to differentiate your products from the competition and attract new customers.
Of course these are just a few of the many benefits of token gating. If you're looking for a way to grow your brand, build customer loyalty, and generate recurring revenue, token gating is a powerful tool that you should consider.
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Who’s hungry for zero-party cookies?
Welcome to the future of personalized consumer data.
Camilla McFarland isn't just a crypto OG who's been making moves onchain since 2013; she's also an advisor and member of Mojito's founding team, who's long been at the forefront of brand innovation in web3.
What better person to wax onchain poetic on the future of brands in web3 at one of the industry's largest global gatherings: EthCC?
Following her talk last year on Big Brands & Web3: NFTs and the consumer brand revolution, Camilla took the stage this week in Brussels to drop some more alpha on brands making moves onchain in a new talk, Zero-Party Cookies: the future of personalized consumer data.
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Use Case: Richie Hawtin & Proof-of-Attendance NFTs
Breaking down a different future for drops.
For techno icon Richie Hawtin, drops are about more than just bass.
As one of the most acclaimed artists in electronic music history, the Ontario, Canada-bred musician has long had an affinity for leveraging futuristic technologies to make processes more efficient and engaging.
“Music and technology have absolutely always been intertwined for me,” Hawtin said in a 2022 interview.
From soundtracking Prada fashion shows with mind-bending audio-visuals to creating his own mixer (and tech-indebted sake brand), Hawtin has always pushed the bar.
Since 2022, his journey as a musical technologist has included a growing affinity for web3 — more specifically, Proof-of-Attendance NFTs.
How to Rewire Your Brain (and Brand Strategy) using Web3
From web3 data to web3 wallets - the only constant is change.
In technology, as in life, this one always hits. Whether it’s AI-powered smart pillows, a fully NFC-chipped wardrobe, or an entire generation spending their allowance on avatars, the future of engaging consumers is no longer about maybe leveraging next-generation technology — it’s a must.
Nonetheless, it’s not always easy to keep up when so much change is in the air. Sometimes, it even requires us to completely rewire our brains to make room for what we must understand to thrive as a brand. Rather than turn this into a game of Operation, let’s continue.
