Dorsey-backed Bluesky aims to give users algorithmic choice
Image credit: Bluesky
What is Bluesky ?
Bluesky wants to enable a marketplace for media algorithms that users can vet and choose from in order to have total control over their feed, instead of it being decided for them by a centralized corporation.
The Why
Bluesky’s CEO Jay Graber has said that the idea is to “build a platform where a centralized figure cannot censor.”
Similar brands we're tracking
A number of Twitter alternatives have spun up recently, including Mastodon, Farcaster, and a rumored one coming from Facebook. They all talk about consumer control over what they see, and for publishers to be free from censorship, through the use of blockchain.
Our 0.02 ETH 🍃
While media brands like NFT Now and TIME are experimenting with ownable access passes and digital rewards as enhancements to their model, social media platforms like the above are betting that decentralized control over content recommendations will increase consumer satisfaction, trust, and ultimately, stickiness. How these worlds intersect at both the user experience level and the data interoperability level will be fascinating to watch play out, because clearly media brands and social media platforms will still need each other even in this new web3 world.
Covered by Mojito, the web3 consumer engagement platform. Empowering brand leaders with powerful tools to drive consumer engagement, sales, and loyalty for all levels of web3 maturity.
Signup for news, trends and analysis on tap. Join 2,000+ brand leaders going deeper into web3
See more available articles
.png)
Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code
Learn how we helped the museum tell an essential cultural story through the power of digital art and community.
Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.
Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.
.png)
The Web3-ification of Credit Card Loyalty Programs
Visa's new web3 loyalty program is no accident.
Swipe (or nowadays, tap) your credit card, and earn points. A process that’s now commonplace has a lengthy history that can teach us more than a few things about customer loyalty — and its journey through technology. Let’s start at the beginning.
From paper to plastic 💳
While the history of credit cards dates back thousands of years, things turned from stone to metal — and later paper and plastic — about halfway through the 20th century with the arrival of the modern credit card in 1950. Reportedly invented following a case of a forgotten wallet, The Diner’s Club Card (initially owned by Discover Financial Services before its acquisition by BMO in 2009) was the first multipurpose charge card credit card intended primarily for dining and travel expenses.
The Diner’s Club was also the first to pair the concept of charging credit with fueling consumer loyalty through the inception of points. Through partnering with dining, entertainment, and later, travel entities (i.e., airlines, rental cars, and hotels), Diners Club cardholders paid a tiered annual fee to gain special perks based on how much money they spent. The greater the yearly fee, the greater the perks.
About eight years following Diner’s Club in 1958, American Express entered the credit card industry with the world’s first international charge card, which initially had an annual fee of $6 (one dollar more than Diner’s Club). Shortly after, Bank of America and Mastercard followed suit. During this initial period, most credit cards focused on offering customers just that — credit — with loyalty and reward yet to take off.
.png)
The 10 brands that won web3 in 2023 🏆
Our fingernails are officially onchain.
2023 was a year of building in web3 — and no shortage of brands got in on the action.
Across luxury fashion, institutions like Prada, Louis Vuitton, and Maison Margiela reimagined the roadmap for retaining customers through captivating yet accessible content that turned buying products into something more: an enduring digital connection. Others, like beauty platform KIKI World, pushed the limits of blockchain — and fingernails — via web3 communities focused on co-creation and customization. Across the sports field, Manchester United, Red Bull Racing, and the Tampa Bay Rays-owned Rowdies, won through fan programs and sticky experiences that incentivized fan engagement and boosted sales. The list goes on.
Below are 10 brands who did it right in 2023 — and, in the process, won web3.
