Mojito's 2024 Web3 Event Guide
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Can you believe the year is already 1/12th over?
Luckily, the 2024 web3 conference season is just heating up.
This week we’re doing something just a little bit different and bringing you deep cuts on which events to target to get a pulse on innovation. Because if there’s one irony in web3, it’s that in the ever-evolving landscape of brand loyalty, staying ahead means diving deep into the heart of IRL experiences.
With that in mind, this year's lineup of web3 events promises unparalleled opportunities to connect, learn, and grow.
Here's why you should mark your calendar for these not-to-be-missed gatherings:
ETH Denver: February 23-March 3
ETH Denver stands out as a vibrant, community-driven festival in Denver, Colorado, focused on creativity, diversity, and innovation in blockchain. As a key Ethereum event, it features hackathons, workshops, and talks to inspire attendees across the spectrum from developers to enthusiasts, fostering collaboration and exploration of Ethereum technology and decentralized applications.
NFT Paris: February 23-24
What could be better than immersing yourself in the world of NFTs in the heart of France? NFT Paris is the quintessential event for artists, collectors, and enthusiasts to explore the convergence of art, culture, and blockchain technology, offering a window into the future of digital ownership and creativity. It will be chilly, so pack accordingly!
SXSW (Austin): March 8-16
Held in Austin, Texas, this iconic cultural phenomena merges music, film, digital media, psychedelics, AR, blockchain ... the list goes on. If it’s on the cutting edge of the digital future you’ll probably find it here. Plus it offers an unparalleled chance to learn and network since SXSW serves as a comprehensive guide to how emerging technologies are reshaping our cultural and economic landscapes. Also...can’t miss BBQ.
NFT.NYC: April 3-5
NFT.NYC is the premier gathering for brand leaders to explore the latest in digital art and NFT innovation NFTs' impact on digital art and innovation. It brings together artists, collectors, brand leaders, and tech enthusiasts for panels, workshops, and networking, offering a deep dive into how NFTs are shaping creative and digital landscapes. Plus it’s in NYC, so you can’t go wrong.
Consensus (Austin): May 29-Jun 1
Consensus is an essential summit for brand leaders in the web3 domain, offering a deep dive into blockchain, cryptocurrency, and future technologies. This annual event (10 years running) is great for engaging with digital transformation leaders, and gaining insights on blockchain for brand development. We highly recommend it for it’s intersection point of visionary strategy and practical application of an evolving web3 landscape.
ETH CC (Brussels): July 8-9
As Europe's largest Ethereum conference, ETH CC is the melting pot of Ethereum enthusiasts and developers. It's where the latest in Ethereum tech is debated, and groundbreaking projects are unveiled. This conference shifts location every year and in 2024 it’s in Brussels; with its rich history and vibrant tech scene, this Euro gem provides the perfect backdrop for inspiration and innovation.
Ok, so you’ve got your time blocked off on the calendar, now what?
Here are a few hot tips to maximize your conference experience:
- Telegram is the gold standard: Pro-tip, set your telegram QR code as your phone's lock-screen and make connecting during networking a true breeze.
- Check out the side events: These are often more informal get-togethers that are prime places to find great conversation, connection, and unique experiences.
- Set Goals: Whether it’s five new connections or one big aha-moment, set goals for each day of the conference. It can be really easy to arrive at the event and pop from thing to thing without engaging. Setting goals will narrow your focus and key you in to high ROI experiences.
- Pre-Planning is Key + Always RSVP: Don't wait until you arrive to plan your agenda. Research speakers, workshops, and networking events in advance and if you get an email or text to rsvp, follow up immediately - your future self will thank you on that long Friday night.
These events are about actively participating in the shaping of our digital future. Whether you're a brand leader, developer, creator, or investor, these gatherings offer the knowledge, connections, and inspiration needed to thrive in the web3 space.
See you on the forefront of innovation!
p.s., looking for a comprehensive web3 events calendar? We've got you covered.
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Mojito Brought the Toledo Museum of Art’s Debut Web3 Collection to Market with 10,000 NFTs — and Zero Code
Learn how we helped the museum tell an essential cultural story through the power of digital art and community.
Mojito's technology breathes life into dynamic web3 experiences for brands. We simplify the complex backend, allowing the front end to effortlessly focus on the fun stuff – including sticky consumer engagement.
Our recent collaboration with the forward-thinking museum turned this vision into reality. Mojito worked with Toledo's team to orchestrate a digital art experience by Osinachi & Yusuf Lateef. Our community engagement portal enabled Toledo to provide a smooth minting process, hassle-free claims, turnkey community management and reporting for the museum. The result? A powerful drop of 10,000 NFTs.
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The Web3-ification of Credit Card Loyalty Programs
Visa's new web3 loyalty program is no accident.
Swipe (or nowadays, tap) your credit card, and earn points. A process that’s now commonplace has a lengthy history that can teach us more than a few things about customer loyalty — and its journey through technology. Let’s start at the beginning.
From paper to plastic 💳
While the history of credit cards dates back thousands of years, things turned from stone to metal — and later paper and plastic — about halfway through the 20th century with the arrival of the modern credit card in 1950. Reportedly invented following a case of a forgotten wallet, The Diner’s Club Card (initially owned by Discover Financial Services before its acquisition by BMO in 2009) was the first multipurpose charge card credit card intended primarily for dining and travel expenses.
The Diner’s Club was also the first to pair the concept of charging credit with fueling consumer loyalty through the inception of points. Through partnering with dining, entertainment, and later, travel entities (i.e., airlines, rental cars, and hotels), Diners Club cardholders paid a tiered annual fee to gain special perks based on how much money they spent. The greater the yearly fee, the greater the perks.
About eight years following Diner’s Club in 1958, American Express entered the credit card industry with the world’s first international charge card, which initially had an annual fee of $6 (one dollar more than Diner’s Club). Shortly after, Bank of America and Mastercard followed suit. During this initial period, most credit cards focused on offering customers just that — credit — with loyalty and reward yet to take off.
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The 10 brands that won web3 in 2023 🏆
Our fingernails are officially onchain.
2023 was a year of building in web3 — and no shortage of brands got in on the action.
Across luxury fashion, institutions like Prada, Louis Vuitton, and Maison Margiela reimagined the roadmap for retaining customers through captivating yet accessible content that turned buying products into something more: an enduring digital connection. Others, like beauty platform KIKI World, pushed the limits of blockchain — and fingernails — via web3 communities focused on co-creation and customization. Across the sports field, Manchester United, Red Bull Racing, and the Tampa Bay Rays-owned Rowdies, won through fan programs and sticky experiences that incentivized fan engagement and boosted sales. The list goes on.
Below are 10 brands who did it right in 2023 — and, in the process, won web3.
